What is Mie Brand?
The core concept of Mie Brand is the Arts of Nature. In this system, the Mie Brand Certification Committee deliberates on products from the following five perspectives: concept, originality/individuality, trustworthiness, marketability and future possibilities. The Governor grants certification to those of the prefecture's products and producers that are particularly outstanding.
Food Innovation Division, Department of Agriculture,
13 Komei-cho, Tsu City, Mie Prefecture 514-8570