What is Mie Brand?

The core concept of Mie Brand is the Arts of Nature. In this system, the Mie Brand Certification Committee deliberates on products from the following five perspectives: concept, originality/individuality, trustworthiness, marketability and future possibilities. The Governor grants certification to those of the prefecture's products and producers that are particularly outstanding.

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  • Akoya Pearl
  • Matsusaka Beef
  • Japanese spiny lobster(Ise-ebi)
  • Matoya Oyster
  • Nanki Mandarin Orange
  • Abalone
  • Ise Tea
  • Hijiki seaweed
  • Japanese Cypress
  • Anori tiger puffer
  • Iga Ware
  • Iga Beef
  • Kumano Chicken
  • Mie-Brand Certified Products

Food Innovation Division, Department of Agriculture,
Forestry and Fisheries, Mie Prefecture

13 Komei-cho, Tsu City, Mie Prefecture 514-8570
TEL:059-224-2395 FAX:059-224-2521 E-mail: foods@pref.mie.jp